📋 7 Lessons I've Learned from Business

That books don't teach

Untilreturn

May 30, 2025

Hey Hustler,👋

Happy Friday

Arianna Huffington co-founded The Huffington Post and promotes wellness and resilience. She has experienced rejection firsthand; her second book was turned down 36 times before being published. Just think if she had given up after the first rejection! The main lesson? Rejection is a normal part of the journey—keep going.
In the beginning, Google’s founders, Larry Page and Sergey Brin, attempted to sell their new search engine to Excite for only $1 million. Excite declined the proposal. Now, Google is valued at more than a trillion dollars! The lesson here is that it can be beneficial to persist, even when others fail to recognize your vision.

Topics For Today’s Email

☀️ Business Mode - 7 Lessons I've Learned from Building a Product (Not Just Reading About It)
🤔 Quiz Mode - Which bank used the “Net Safe Credit Card”?

Business Mode

7 Lessons I've Learned from Building a Product (Not Just Reading About It)

Reading business books has helped me a lot, but the most valuable lessons came from building something. Here's what I’ve learned:

🧠 1. Walk Often, Think Aloud, and Capture Ideas

Take long walks regularly—many of my best ideas came while walking.
Talk out loud to yourself; walk through your current product issues and brainstorm improvements.
Carry a small notebook or use a note-taking app to jot down ideas whenever they come.

📱 2. Study Competitors, But Go Deeper Than Features

Use every competitor’s app and ask: Why would someone choose this over mine?
Don’t just copy features—identify the underlying user needs they’re solving.
Innovate by solving those needs in a better, more intuitive way.

🗣️ 3. Engage with Your Users Constantly

Get frequent feedback—it's gold.
Set up a community space like a Discord server. Make it prominent on your site.
Keep your support email visible and easy to find.

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🧪 4. Innovation Is Iteration

Breakthroughs take time. Innovation (going from 0 → 1) rarely happens overnight.
Keep experimenting, retain what works, and try again.
Think of it like evolution—trial and error over time leads to amazing results.
As Naval Ravikant said, “It’s not 10,000 hours, it’s 10,000 iterations.”

📢 5. Market Every Day—Quietly but Consistently

Promote your product by providing value, not by pushing links.
Participate in niche subreddits or forums and post helpful content that naturally sparks curiosity about your product.
Avoid saying “Check out [product name]!”—let your product speak through the value you share.
Remember: most products fail because no one hears about them, not because they were worse than competitors.

🚀 6. Show That Progress Is Happening

Add a changelog to your website—display a “New” badge when updates are live.
Release frequent updates (even small ones)—this builds user trust and excitement.
Consider adding a public roadmap to show where you're headed.

👀 7. Observe Real Users Using Your Product

Sit down with people in person and watch them use your product (without helping).
If you don’t have users yet, start with friends and family.
Take detailed notes—this will uncover unexpected usability issues.

💬 Final Thought: Keep Learning

I hope these lessons help you on your entrepreneurial journey. Moreover, these 7 learning were shared by a solo founder who has 4 years of experience.

If you have more tips or stories, I’d love to hear them—drop a comment!

Quiz Mode

Just select your answer, and if it is correct, you’ll get freebies from Untilreturn.

“Gujarat” was the right answer for our previous Quiz. Click to find out.

That’s it for Today’s Newsletter. We’ll come up again with Powerful content on Monday at 8:00 AM.

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Thanks & Regards

Abhilash Prasad